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From boardroom to baby room: how Mona Ataya is building the UAE's one-stop…
Mona Ataya is proving to be one of the UAE’s most prominent of women entrepreneurs. The co-founder of Bayt.com, arguably the most successful online search engine for jobs in the Middle East, is now working to disrupt the well-ingrained retail space in the UAE with the goal of assisting mothers with their maternity, infant and childcare product needs. Ataya’s latest venture is Mumzworld, a rapidly growing e-commerce website through which customers now have access to a comprehensive catalog of thousands of childcare and maternity-related items from hundreds of world-class brands, ranging from the likes of Baby Einstein to Fisher Price.
After becoming a mother herself, Ataya quickly realized there was no one-stop shop in the UAE where mothers could quickly and conveniently compare and purchase products for their children. “As a mother, I did not feel empowered with choice about making the right decisions for my children. I had endless questions about what to buy, where to buy, how much to pay and who could help me,” she said.
Source: www.wamda.com