AT&T Announces New Service Center for Arabic-Speakers in the Midwest

posted on: Nov 1, 2010

AT&T announced today a new sales and service center dedicated to serving customers in Arabic in the Midwest. Staffed by Arabic-speaking representatives, the new center provides customers who prefer to speak their native tongue with the full portfolio of AT&T services. The center allows customers to talk with a live Arabic-speaking representative and receive billing and technical support, as well as order AT&T products and services.

“We recognize the value of Arab American consumers and this new center was designed to better serve our important Arabic-speaking customer base in the Midwest,” said Jody Garcia, vice president, AT&T Consumer Sales Centers. “The new center is part of our continuing efforts to provide services that are relevant to this community, and that reflect how AT&T’s offerings fit into their lives and aspirations.”

The newly-launched Arabic center is available to assist customers in the following Midwest states: Illinois, Indiana, Michigan, Ohio and Wisconsin. Customers who call 1-877-677-9195 for live Arabic service support can receive information regarding AT&T’s home phone, Internet, wireless and AT&T U-verse® TV. U-verse TV offers popular Arabic-language programming as part of its diverse lineup, including Arabic Radio & Television, featuring live sporting events, dramas, news, variety, movies, and programming on national festivals and religious celebrations from around the Arab world.

AT&T connects with its customers through multicultural outreach efforts, including in-language advertising and marketing campaigns that represent the diversity of the communities it serves and that authentically portray diverse individuals in positive roles.

Sponsorships of events such as the Arab International Festival, the Chaldean American Festival, and serving as corporate sponsor for the Arab American Chamber of Commerce, enable AT&T to inform consumers about its products and services, while at the same time connect with them through meaningful moments in a culturally-relevant way.

Customers who want additional information on AT&T U-verse TV – or to find out if it’s available in their area can visit http://uverse.att.com or stop by the nearest AT&T retail location. For the complete array of AT&T offerings, visit www.att.com.