AMC Theatres Announce Release of Fordson: Faith, Fasting, Football

posted on: Jul 7, 2011

AMC Theatres® (AMC), a leading theatrical exhibition and entertainment company, and North Shore Films today announced FORDSON: FAITH, FASTING, FOOTBALL will play exclusively at select AMC Theatres starting Friday, Sept. 9, 2011. FORDSON documents an Arab-American high school football team during Ramadan and unearths a community desperately holding onto its Islamic faith while struggling to gain acceptance in post 9-11 America.

The film will launch via the AMC IndependentTM program in select AMC markets, including Atlanta, Chicago, Dearborn, Mich., Dallas, Houston, Orange County, Calif., Los Angeles, New York, N.Y., Brunswick, N.J., San Jose, Calif., San Francisco, and in the Greater Washington D.C. region, including Gaithersburg, Md., and Alexandria, Va.

Showing all-American life in a typical high school that happens to be mostly Arab-American, FORDSON is one of the most anticipated documentaries of 2011. The film recently received the Special Grand Jury Award at the Slamdance Film Festival, Special Jury Prize at the DEADCenter Film Festival, the Audience and Founders Award at the 2011 Politics on Film Festival, the Best Documentary Award at the Detroit-Windsor Film Festival and was named Champion of the World Cup Film Awards.

“This film offers a dynamic and delicate story from a perspective that is not often told,” said Nikkole Denson-Randolph, vice president, specialty and alternative content for AMC. “We are proud to play a role in sharing the story.”

AMC Independent provides guests with diverse, distinct and unconventional films at theatres throughout North America. The stories seen within this program feature recognizable talent and incredibly exciting and untold stories, like those shared in FORDSON.

“We are honored that AMC selected FORDSON for theatrical distribution. It is an inspirational story about the American Dream that we hope everyone gets a chance to see. The film has received interest from a variety of groups including sports fans, interfaith organizations, educational institutions and the U.S. Government,” said Rashid Ghazi, Director/Executive Producer of FORDSON.

FORDSON will launch for a minimum one-week run in the following markets and AMC Theatres locations on Sept. 9, 2011.

North Shore Films is launching a national grass roots marketing campaign to secure volunteers to promote the film in their local markets via educational institutions, religious organizations, youth sports teams and community centers. People interested in volunteering can sign up at www.fordsonthemovie.com.

Additional information about FORDSON is available at its website, via Facebook and Twitter (@FordsonTheMovie). International sales for FORDSON are being managed by Tim Sparke of Mercury Media www.mercurymedia.org.

AMC Entertainment Inc.