7Up Partners with Lebanese Street Artists Dihzahyners

posted on: May 10, 2015

Lebanese street artists the Dihzahyners just got a little bit more famous, as the multinational brand 7Up teamed up with the design collective for its “Feels Good to Be You” campaign.

The Dihzahyners – pronounced designers – are famous around the world for their creative stair artwork that can be seen all over Beirut.

7Up’s campaign is being rolled out in more than 140 countries, is focused on highlighting people who are original and refreshing. Given that mandate, the Dihzahyners sound like a perfect fit.

The Dihzahyners regularly head out into the various neighborhoods of Beirut, finding old and neglected staircases to transform. Through vivid colors and bright geometric patterns, the group works to reinvent the city its members call home.

Source: stepfeed.com